Our ultimate “why.” The reason we exist as a company.
Provides long-term (10+ years) direction and articulates the meaning behind everything we do.
Expands to the execution of the vision. The “how.” Generally has a 3-5 years horizon.
The mission will be revised as we near its achievement, or if we choose a different path.
The tactical measurements by which we can judge success and progress against our mission and vision.
The values we all hold in common and that guide us in our decisions and actions.
Values evolve with time as the company grows and changes.