Video
https://youtu.be/axdJsy_5T6M
Summary Notes
- We are willing to try many things, and failure is an option
- Test > Learn > Iterate – three principles that are the foundation for all experiments
- If we're not testing, we're not learning, and if we don't learn, we can't improve on everything we're working on
- Experimentation is in the DNA of Levels and every project that we undertake as a team – big or small
Resources
Books
Experimentation Works: The Surprising Power of Business Experiments
Articles
Building a Culture of Experimentation
Podcasts
HBR IdeaCast: 722: How to Set Up - and Learn - from Experiments on Apple Podcasts