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π π Expertise that apply to the Marketing role family.
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Marketing Specialists
Youβre able to...
Target Audience
- Define the target audience, leveraging both personas and Jobs To Be Done.
- Segment users and customers based on attributes and behaviours and analysing relevant data to inform decision-making.
- Conduct qualitative research to better understand the audience.
Communication Plan
- Set clear marketing objectives that align with wider company goals.
- Devise a communication plan to meet our objectives.
- Forecast marketing expenditure across quarters and years whilst remaining within budget.
- Design and implement the appropriate tracking to measure and report on the success of our marketing efforts, including budget management.
Marketing Execution
- Build and launch engaging marketing campaigns to target audience to drive key metrics, including copywriting and creative design.
- Continuously iterate on campaigns and optimise for positive ROI.
- Operate a wide range of CRM, marketing, analytics and automation tools such as Iterable, Mixpanel and Hubspot.
Product Marketing Specialists
All of Marketing Specialists and youβre able to...